I am what’s known as a devil’s advocate. If you seem a little too smug in your beliefs, I want to challenge them. If it seems like you haven’t completely thought something through, I want to kick-start that process. Or kick you in the pants.
Sometimes it just makes me uncomfortable when everyone seems to agree on something. Rarely is truth so universal.
So this week has been a bite-my-lip kind of time. Everywhere I look, the world is singing the praises of Steve Jobs. Of course, I can’t disagree that the man was incredibly successful and made the world better. I’m personally grateful to him for his contributions.
And yet…
This word “genius” gets thrown around far too casually. Was Steve Jobs a genius? I suppose it depends on your definition of the word. Maybe anyone that transforms a business from struggling to the world’s most valuable is a genius. Or maybe he’s just a very good business man. From the stories I’ve heard so far, Steve Jobs’ major accomplishments were:
- Offering an alternative to the Microsoft juggernaut;
- Overseeing the design and production of products that were visually attractive and fun to use;
- Promoting those products in a way that was more fun than the stodgy competition;
- Changing Pixar from a computer company to inventing a completely new field – digital animation;
- Insisting on the highest standards from those that worked for him.
Of all of those, the only one that seems “genius” to me is what he did with Pixar – and that’s the part of his story that most people seem least aware!
Certainly not everything Jobs touched turned to gold. Apple has had many failures. Newton, anyone?
As much as I’ve admired Apple products over the years, and purchased many of them (I’m writing this on a MacBook Pro), there have been moments where I’ve been anything but a fanboy. What bothers me most about the Apple ethos is that they are the opposite of “open source.” Despite being revered for their creativity, they don’t encourage other innovators to build on and transform their creations. Other companies are generally viewed as the competition and thus worthy of being crushed.
Sure, this means that Apple rigorously defend the clearly high standards of “their” platform and doesn’t settle for mediocrity. Nothing gets into iTunes or the Apple Store without the blessing of someone in Cupertino. But that kind of control freak mentality seems selfish to me. For instance, why is it that Steve Jobs got to be the ultimate arbiter of whether Flash was awesome or evil? His thinking has led to frustrating fragmentation in our everyday technology experience.
You want to see that Flash movie on your iPad? Good luck. You want to play that song from iTunes on your Android phone? Good luck. The only kind of positive experience you’ll have is the one that benefits Apple – and makes them money.
I wonder what kind of reaction folks will have when Bill Gates dies. After all, he’s the nerd in this story, right? He’s never been savvy enough to wear those super-cool black mock turtlenecks. (That was sarcasm.) He’s only devoted much of his fortune and his time to solving the world’s problems. His commercials? Sucky. Never mind that his more open source approach to personal computing – i.e. software that will work on a wide variety of machines not made by his company – allowed for the Digital Age to happen.
Say what you want about Word and Excel and PowerPoint. Almost all of us use them and that’s damn convenient. When you get a new employee, they know how to use your software. When a new vendor sends you a file, you can open it. If the world had Steve Jobs’ mentality, there would be dozens of Word-type programs with various pros and cons and it would be a cluster. But hey, that’s capitalism, right?
But I guess what bothers me most about many of the eulogies I’ve been hearing for Jobs is what they say about us, not him. A woman on NPR today said what I’ve heard dozens of times this week: “I’ve owned your computers and iPods and iPhones for years and now I am in tears.”
What does that mean? It sounds like she’s very attached to her devices, and I can relate. Every day, I play with my (Android) phone and just marvel at what it can do. But to cry when one of its creators dies, like all of us do eventually? Why don’t I hear this kind of anguish when humanitarians die?
Computers and cell phones and online musical stores and Buzz Lightyear are the kinds of things that people in the developed world get to enjoy. Good for us. I don’t feel guilty about it. I’m glad that some people devote their lives to creating these things.
But in my pecking order, these people don’t deserve our admiration as much as teachers. Or people who volunteer their time as mentors, or cleaning up a stream or feeding the hungry. There are people right now who are devoting their lives to helping third world citizens have clean water and food. It’s too bad that they don’t end up on the cover of Time and Newsweek. What they do just isn’t cool enough, I guess.
Does it bother anyone else that for two months leading up to October 4 that approximately 90% of news coverage was breathlessly speculating about whether we would get an iPhone 5 and what that might look like? Jesus, have we completely lost any sense of what is important? Why is it that more Americans can provide Angry Birds strategy tips than understand how our health care system works?
As you can tell, my beef isn’t really with Steve Jobs. I might disagree with some of his business ideology, but I also understand, appreciate and even admire them in a way. It’s just what he apparently meant to so many other people that occasionally feels kind of uncomfortable to me.
Some may find my comments regarding a recently deceased man disrespectful. That’s just the kind of misunderstanding that devil’s advocates endure. But if I made you think, just a little bit, then I’m happy. Please share your comments and force me to think, as well. We will both be better for it.